Want to promote your name in front of new clients on a shoestring budget? Are you looking for a low-cost solution to promote your company? Check out this collection of budget-friendly physical and online company promotion ideas.
What are the greatest strategies to promote your company without breaking the bank? Promoting a business is no easy task, but we’ve compiled a list of ways for you to advertise your company with maximum impact at lowest cost, whether you’ve been in business for years or are just getting started.
First and foremost, create a strategy for your attack. Who will be your prospective customers? What method will you use to contact them? Who will make the final decision: the company’s CEO, the HR director, or the public relations manager? Before you begin any unique marketing strategy, write down your replies and refer to them.
Giant wipe walls are ideal for brainstorming groups and for capturing employee feedback without the need of fragile (and sometimes misplaced) flip chart sheets or post-it! notes. You’ll be able to select who will do what using this handy piece of equipment, and staff will be able to refer back to the plan at any time.
Wipe walls may even be connected to create a big whiteboard on any wall — a cost-effective, hassle-free method to express your ideas in elegance.
Create a Web Page
Setting up a website is a necessary for advertising your business. If you can’t afford to hire a professional to construct your website from scratch, consider Wix, SquareSpace, or Godaddy, which all provide tools and templates to make the process easier.
Related: What is the best way to advertise my small company website?
Get Your Business Listed Online
So, you’ve got a website, but have you listed your company in local search engine directories? If you join up for these services, you can get your company data up on Google My Business and Bing Places for free, or on Yahoo! for next to nothing. For a monthly subscription, Yahoo Localworks will list you in 50 different directories, including Yelp, WhitePages, Bing, Yahoo Local, and others.
Organize your social media platforms.
Have you set up accounts on social media sites like LinkedIn, Facebook, Google Plus, Twitter, Instagram, and Pinterest? If you don’t have any yet, create them, being sure to include a good description, keywords, and a link to your website. Joining groups or conversations around your small business’s specialty products or services on social media is one of the finest things you can do. Participate in debates rather than spamming them with repeated promotions.
Organize a Marketing Event
Hosting various types of events, such as seminars, panels, conferences, speaker series, and networking events, is one of the finest ways to advertise your brand. You’ll gain the trust of corporate executives as well as provide value to clients by doing so. Wipe walls are ideal for gatherings and presentations, and they will undoubtedly convey your message successfully – and in elegance.
Whiteboards, which are simple to erect and operate like a gigantic wipe board, may be used to create large walls – ideal for marketing events where you need to visualise your ideas. Hosting an event is a terrific way for your company to generate exposure, especially among local potential customers.
Given that your company’s name will be connected with the event you’re hosting, you may advertise and promote it to your guests without being too salesy. The better the event you put on, the more people will remember your company.
Newsletters through email
Have you subscribed to any email services? Customers and prospects should get a monthly newsletter and/or promotional offers from your company.
Before sending an email to the individual in question, make sure you get their consent. Offer a freebie, such as a free eBook, gift, diet plan, or product, to a list of individuals who you know are interested in your emails, as an incentive to sign up.
Releases to the Press
Is there anything special about your company? Then make it known. Determine which audiences are most likely to be interested in your product or service, and then distribute press releases to local newspapers, magazines, radio stations, and television stations. Make sure to distribute your news releases through many online press release sites rather than just one, and include links to your website.
If you add a photo with your press release, you’ll have a better chance of getting it published (not radio stations).